Brand guidelines

The SIDCO brand

One logo, two colours, one typeface and a topographic pattern. Use them exactly as shown here, and use the files on this page rather than recreating anything.

Download all assets

01 · Logo

The wordmark

The logo is the word itself. The I ends in a drill point, for the ground investigation SIDCO is built on, and the D, C and O interlock. Never type “SIDCO” beside it or rebuild it from a font.

Green on light. The default.

White on SIDCO Green.

White on charcoal or a dark photo.

Charcoal, for one colour print.

Clear space

Keep free space around the wordmark of at least half its height, on every side. No text, edges or other logos inside it.

Minimum size

Wordmark: 80 px wide on screen, 20 mm in print. Below that, use the monogram.

80 px

monogram

The monogram

The S and the drill point I, for small square spaces only: app icons, profile pictures, the browser tab. Everywhere else, use the full wordmark.

Please don’t

Stretch or squash it

Rotate or tilt it

Recolour it outside the palette

Add shadows, outlines or effects

02 · Colour

Two colours, used with restraint

Green leads. Charcoal supports. White gives everything room. Do not introduce other brand colours; photography brings the rest.

#01835D

SIDCO Green

HEX: #01835D
RGB: 1 · 131 · 93
CMYK: 87 · 25 · 77 · 10

Primary. The logo on every light background, buttons, links, headings accents.

#202321

SIDCO Charcoal

HEX: #202321
RGB: 32 · 35 · 33
CMYK: 73 · 64 · 66 · 73

Secondary. Body text, the logo where green is not possible, the pattern.

#FFFFFF

White

HEX: #FFFFFF
RGB: 255 · 255 · 255
CMYK: 0 · 0 · 0 · 0

Space. The logo reversed out of green or charcoal.

03 · Typeface

Montserrat, one family for everything

Free from Google Fonts. Headings in Bold or SemiBold, body in Regular, labels in Medium with wide letter spacing. No italics, nothing heavier than Bold. Where Montserrat is not available (email, Word on other computers), Arial is the fallback.

Engineering confidence below the surface

Geotechnical, marine and laboratory services

Integrated geotechnical, marine, laboratory, survey, environmental and engineering support for island development across the Maldives.

Sustainable island development · Maldives

Get Montserrat

04 · Pattern

Topographic lines

Contour lines of the ground, the language of the site surveys and investigations SIDCO does. Lines flow around the wordmark and never through text. Every fifth line is heavier, as on a survey map. Use it on covers, slides, the sharing card and print edges.

06 · Downloads

Files

SVG for anything that scales (print, signage, design tools). PNG where SVG is not accepted (Word, email, most social uploads).